Porsche Design has acquired a developing in Grenchen, Switzerland to cope with its new watchmaking facility— marking an enormous milestone in its long-term dedication as a watchmaker. With this development, the German lifestyle mannequin targets to consolidate its place as a primary watch producer, offering distinctive and individually configurable timepieces that embody the distinctive DNA of Porsche Design.
The strategically chosen location in Grenchen, an internationally renowned watchmaking coronary heart, offers an ideal environment for the mannequin to proceed its customized of wonderful craftsmanship. The developing, beforehand the headquarters of the celebrated Eterna mannequin, just isn’t going to solely house the manufacturing area, nonetheless may even embrace areas for product enchancment, top quality administration, buyer assist, warehousing and logistics, modern workplaces, conference rooms, an exhibition area and an event area. Constructing is scheduled to begin in October 2024 and is anticipated to be achieved by the third quarter of 2025.
Stefan Buescher, CEO of the Porsche Lifestyle Group, emphasizes the company’s dedication to rising distinctive timepieces that embody efficiency, innovation and the very best top quality:
“A fantastic ten years prior to now, we made the groundbreaking, strategic decision to open our private manufactory throughout the Swiss metropolis of Solothurn to manufacture our watches ourselves. This makes Porsche the one automotive mannequin that operates its private watch manufactory. By investing throughout the new developing, we’re taking one different necessary step on our worthwhile path and underlining our strategy of solidying Porsche Design as a watch producer. Our main objective stays to develop distinctive and individually configurable timepieces that typify efficiency, innovation, and the very best top quality, thereby embodying the unmistakable DNA of Porsche Design.”
Lutz Meschke, Deputy Chairman of the Authorities Board of Porsche AG and Chairman of the Advisory Board of the Porsche Lifestyle Group, emphasizes the importance of the watch manufactory as a key ingredient throughout the Porsche AG portfolio:
“Our sports activities vehicles for the wrist are an necessary extension of our product vary, which is why we wish to proceed to develop this enterprise space,” says Lutz. “Our personal watch manufactory is an unique a part of our complete model expertise. With it, we will make sure that we meet our top quality requirements and encourage our clients.”
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